Francine has been on the NYC advertising scene for almost three decades. Her career began working for Petry Television, a local station sales representation firm, and then CBS Television Stations. She quickly moved to the agency side when she was hired to work on Mercedes-Benz at then Scali, McCabe, Sloves. She worked her way from junior buyer to supervisor as the agency merged and acquired new accounts. While there she worked on Heineken/Amstel, Perdue Chicken, Sun Microsystems and Courtyard by Marriott, to name a few, negotiating media schedules and sponsorships in top markets such as Philadelphia, Atlanta, San Diego and Chicago.
She then moved on to supervise the North East Region of General Motors for all nine of their brands coordinating the buyers, planners and account teams to maximize cost efficiencies.
Next she joined OMD where she supervised the Northeast Region of Nissan while negotiating schedules on their behalf in New York, the #1 market in the country which included entitlement sponsorships of the Post Game Shows for the Mets and Yankees on their respective sports networks. There she also worked on Infiniti, New York State Lottery and Hershey’s.
Francine then made a move to Group M learning the negotiating style and needs of Paramount Pictures. Her markets included Atlanta, Detroit, Pittsburgh and Miami.
And most recently, she spent the last five years working in the North East Region office of Geometry Global/Garage
Team Mazda negotiating schedules for Mazda North America in NYC, Philadelphia, Boston and Hartford working closely with the account and planning team in order to maximize efficiencies and stand out in a cluttered local marketplace.